full marketing team

Embedded Marketing Team for an AI Insurance Startup

First clients signed. First POCs closed.
We didn't just build their brand. We became their marketing team.
From zero visibility to a credible market presence in a sector where trust is everything.

Client

Rizlum

Service

Branding, MarCom

Year

2025

Location

Paris

The context

Rizlum is a French AI startup operating in one of the most demanding B2B sectors : insurance. Their platform leverages artificial intelligence to help insurers make faster, more reliable decisions in a market where credibility, compliance, and trust are non-negotiable purchase criteria.

When they came to us, Rizlum had something rare : a genuinely strong product, a sharp founding team, and real conviction about where the insurance industry was heading. What they didn't have was a brand, a story, or a market presence.
No visual identity. No website. No LinkedIn page. No content. No way for a potential client or investor to understand, in thirty seconds,
why Rizlum mattered.

In a sector as conservative as insurance, showing up half-built is not an option.
We had to build everything fast, and to a standard that would hold up in a boardroom.

The context

Rizlum is a French AI startup operating in one of the most demanding B2B sectors : insurance. Their platform leverages artificial intelligence to help insurers make faster, more reliable decisions in a market where credibility, compliance, and trust are non-negotiable purchase criteria.

When they came to us, Rizlum had something rare : a genuinely strong product, a sharp founding team, and real conviction about where the insurance industry was heading. What they didn't have was a brand, a story, or a market presence.
No visual identity. No website. No LinkedIn page. No content. No way for a potential client or investor to understand, in thirty seconds,
why Rizlum mattered.

In a sector as conservative as insurance, showing up half-built is not an option.
We had to build everything fast, and to a standard that would hold up in a boardroom.

The context

Rizlum is a French AI startup operating in one of the most demanding B2B sectors : insurance. Their platform leverages artificial intelligence to help insurers make faster, more reliable decisions in a market where credibility, compliance, and trust are non-negotiable purchase criteria.

When they came to us, Rizlum had something rare : a genuinely strong product, a sharp founding team, and real conviction about where the insurance industry was heading. What they didn't have was a brand, a story, or a market presence.
No visual identity. No website. No LinkedIn page. No content. No way for a potential client or investor to understand, in thirty seconds,
why Rizlum mattered.

In a sector as conservative as insurance, showing up half-built is not an option.
We had to build everything fast, and to a standard that would hold up in a boardroom.

Our role

We didn't come in as an external agency that delivered files and left. We embedded ourselves as Rizlum's internal marketing team attending strategic meetings, working directly with the founders, aligning every marketing decision with the business and commercial roadmap.
Every deliverable was built with one question in mind : does this help close a deal or open a door?

What we built

Brand Identity & Visual System
We started from scratch. Brand strategy, positioning, and naming architecture, then the full visual identity : logo, color palette, typography, graphic system, and brand guidelines. The design direction needed to balance two imperatives that rarely coexist easily : the credibility of an enterprise software company and the sharpness of an AI-native startup. The result was a visual identity that could hold its own in a pitch to a CAC40 insurer and still feel modern enough to attract talent and partners.

Website
We designed and wrote the full website from information architecture to copywriting and UX direction. In the insurance sector, a website is rarely
a conversion tool. It's a credibility check. Every investor, every prospect, every potential recruit will look it up before taking a meeting.
We built it accordingly : clear value proposition, strong product narrative, and a tone that was confident without being arrogant.

Storytelling & Messaging Framework
Before writing a single piece of content, we built Rizlum's core narrative from the ground up. Why does this company exist? What does it believe about the future of insurance? What makes its approach fundamentally different? We structured this into a messaging framework that became the foundation for everything pitch decks, LinkedIn content, sales conversations, and press outreach.

Commercial Presentations & Pitch Decks
We produced the full suite of commercial assets : investor pitch deck, client-facing presentation, one-pagers by use case, and meeting leave-behinds. Each document was designed to work at every stage of the sales cycle — from a first cold introduction to a final decision committee. In a market where prospects are risk-averse and detail-oriented, the quality of these materials directly impacts conversion.

LinkedIn Strategy & Content Production
We built Rizlum's LinkedIn presence from zero, company page setup, content strategy, editorial calendar, and full production. Starting from 0 followers, we grew the page to over 1,500 subscribers through a consistent mix of thought leadership, product updates, industry takes,
and founder-led content. Every post was written to build credibility in the insurance ecosystem — not to generate likes, but to be seen by the right people.

Founder Personal Branding & Ghostwriting
We developed a personal branding strategy for each founder — defining their individual narrative pillars, their LinkedIn voice, and their content direction. Each founder had a distinct profile and a different relationship with visibility, so we tailored the approach accordingly. We then ghostwrote their content consistently, ensuring their personal presence reinforced the company's positioning rather than competing with it.

Press & PR Agency Recruitment
As Rizlum prepared for its next growth phase, we led the recruitment and briefing of a specialist PR agency — writing the brief, managing the selection process, and ensuring the chosen partner had a deep enough understanding of the insurance and fintech media landscape to generate meaningful coverage. We also prepared the media kit and press materials used for initial outreach.

The result

— 0 to 1,500+ LinkedIn followers on the company page
— First clients signed and first POCs closed in the insurance sector
— Full brand system, website, and commercial asset suite delivered and operational
— Founder LinkedIn presence established and active
— PR agency onboarded and briefed for next phase












Scope: Brand identity · Website · Messaging framework · Pitch decks & commercial assets · LinkedIn strategy & content · Founder personal branding · PR agency recruitment · Ongoing embedded marketing support


























Scope: Brand identity · Website · Messaging framework · Pitch decks & commercial assets · LinkedIn strategy & content · Founder personal branding · PR agency recruitment · Ongoing embedded marketing support
















Why choose us ?

Because sharp thinking beats loud marketing.

We craft brands like watchmakers craft time;
with precision, intention, and an obsession for detail.
But brand beauty without business impact is just decoration.
That's why everything we build,
from your visual identity to your campaigns is designed to grow.

let's build sharp.

Why choose us ?

Because sharp thinking beats loud marketing.

We craft brands like watchmakers craft time;
with precision, intention, and an obsession for detail.
But brand beauty without business impact is just decoration.
That's why everything we build,
from your visual identity to your campaigns is designed to grow.

let's build sharp.

Why choose us ?

Because sharp thinking beats loud marketing.

We craft brands like watchmakers craft time;
with precision, intention, and an obsession for detail.
But brand beauty without business impact is just decoration.
That's why everything we build,
from your visual identity to your campaigns is designed to grow.

let's build sharp.